Quick answer: cloud tools like Imagen Video can chew through the dull part of color work, matching cameras and exposure across a whole timeline in minutes, but published tests still treat the result as a strong starting point rather than a finished grade. DaVinci Resolve Studio and Premiere Pro already ship with their own automated matching tools at no extra cost once you own the software. Final Cut Pro editors who want more accurate correction without a subscription now have a cheaper, non-AI option in KOLAR BASIS 2.0.
The grading problem nobody bills for
Color work is really two jobs stacked on top of each other. The first is correction: getting every clip to a neutral, matched starting point with sensible exposure and white balance before anyone thinks about a look. The second is the creative grade that actually makes the footage feel like something.
If you edit a lot of video, the most tedious part of the job isn’t the creative color grade, it’s getting the footage adjusted so that you can add the color grade, since one shot is too bright, the next too dark, one camera leans green while another leans warm. On a real project, that takes hours, and nobody bills for it. A grading LUT applied on top of that mess just makes the mismatch more obvious in a consistent style, it doesn’t fix it.
What Imagen Video actually promises
Imagen Video is a cloud service from the company behind Imagen AI’s photo-culling and editing tools, aimed specifically at the correction stage. It is an adaptive AI color grading tool for video editors and videographers that automatically analyzes footage, matches color across different cameras and lighting conditions, fixes skin tones, and delivers a consistent grade across an entire timeline in minutes rather than hours. It integrates with Adobe Premiere Pro and DaVinci Resolve: you export your sequence from Premiere, process it through Imagen Video, and import the graded result back without disrupting the edit.
Fstoppers published a sponsored test of the tool this month, running it against real commercial footage. The piece describes Imagen Video as promising to automate tedious color correction across multi-camera footage, testing how AI-generated per-clip LUTs handle exposure, white balance, and continuity compared with blanket presets. Because the post sits in Fstoppers’ sponsored section, read its conclusions as a paid partnership rather than an independent lab test, though the technical description of the workflow lines up with Imagen’s own documentation.
Pricing is usage-based rather than a flat subscription. The pay-as-you-go plan charges $1 per minute of footage color corrected, with no monthly base fee. A Starter Pack charges a $30 monthly base fee covering 50 minutes, then $0.60 per minute after that. Fstoppers’ own math on the pay-as-you-go tier points out that a one-minute sequence containing 30 different shots is 30 separate corrections, yet that still costs only a dollar, which gives heavily cut footage a lot of value for the price compared with a slower production where one angle holds for 10 to 30 seconds.
Running Imagen Video alongside Premiere Pro or Resolve
The published workflow is a round trip, not a plugin sitting inside the timeline:
- Cut your sequence normally in Premiere Pro or DaVinci Resolve.
- Export the sequence (or the individual clips) to send to Imagen Video.
- Let Imagen’s cloud engine analyze each clip for exposure, white balance and skin tone, choosing an AI profile or your own uploaded LUT as the base look.
- Import the graded result back and refine it further in Premiere Pro if the automated pass needs a creative push.
That round trip is the trade-off: you give up working natively inside your timeline in exchange for not manually matching every clip by eye.
The AI tools already sitting inside your editor
Before paying for a separate service, it’s worth knowing what’s already included. DaVinci Resolve’s free tier covers full editing, Fairlight audio, Fusion effects and the Color page with no watermark. The paid upgrade, DaVinci Resolve Studio, costs $295 as a one-time purchase rather than a subscription. Studio adds AI-powered tools including Magic Mask, Speed Warp, Super Scale upscaling, facial recognition, smart reframing, auto color matching, and advanced noise reduction. The auto color matching tool works inside the Color page itself: no export, no per-minute charge, and it’s covered by the one-time license you already paid for.
Premiere Pro has its own version built into Lumetri Color. Adobe Premiere Pro ships with Sensei-powered tools like Auto Color and Color Match that can normalize exposure and white balance against a reference clip with one click. It’s included with the standard Premiere Pro plan, which Adobe lists at US$22.99 a month on annual billing for the single-app subscription. It’s less sophisticated than a frame-by-frame cloud analysis, but it costs nothing extra on top of the subscription you’re already paying.
Final Cut Pro’s answer: KOLAR BASIS 2.0
Final Cut Pro has no AI color-matching feature of its own, which is why third-party colour plugins have found an audience there. KOLOR, the company behind BASIS, released version 2.0 of its primary grading plugin this week. The update brings a custom interface built from the ground up that replaces standard Final Cut Pro sliders, double-click resetting, precision drag with Alt or Option, added color space support, group management, and an enhanced balance wheel.
BASIS isn’t an AI tool. It’s a manual, color-space-aware correction plugin that works on the same principle colorists use in DaVinci Resolve: it’s a primary color correction plugin that works within wider color spaces for high-quality correction and grading, with the advantage that changes made in its corrections react as they would in-camera. It also ships with an automatic masking tool: as an FxPlug effect, the KOLOR tools support an Auto Mask effect that automatically isolates skin, individual facial elements, and more, without the need to track the clip.
Pricing is a one-time payment rather than a subscription. BASIS costs a one-off 49 Euros, and version 2.0 is free for existing users, which KOLOR made free specifically because it followed the original release so closely, even though its license agreement would normally treat it as a paid upgrade. It needs Apple Silicon or Intel Macs running macOS Sonoma or later, with Final Cut Pro 11.1.1 or later. There’s also a no-cost way to try it: KOLOR offers a free, fully-featured trial version of BASIS, with the image watermarked until you buy a license. Worth noting if you already own version 1.x: KOLOR’s own documentation warns the 2.0 update is a major version change, so it is not backwards compatible, meaning you should finish all projects before updating or swap every instance of BASIS in your timeline.
Comparing the options
| Tool | Platform | Price | What it does | Best for |
|---|---|---|---|---|
| Imagen Video | Cloud, works with Premiere Pro and DaVinci Resolve | $1/min pay-as-you-go, or $30/mo for 50 min then $0.60/min | AI analysis per clip, matches cameras and skin tones, applies your LUT or an AI profile | Multicam shooters with lots of short clips: weddings, real estate, events |
| DaVinci Resolve Studio | Windows, Mac, Linux | $295 one-time | Built-in AI Neural Engine: auto color matching, Magic Mask, Super Scale, noise reduction | Editors already in Resolve who want automation without leaving the timeline |
| Premiere Pro (Lumetri) | Windows, Mac | $22.99/mo (annual, single app) | Sensei-powered Auto Color and Color Match for one-click base correction | Premiere editors who want quick correction included in a plan they already pay for |
| KOLAR BASIS 2.0 | Mac, Final Cut Pro 11.1.1+ | €49 one-time (v2.0 free for owners) | Manual, color-space-aware primary correction with auto face/skin masking | Final Cut Pro editors who want more accurate manual tools, no AI and no subscription |


What this means for you
If you’re cutting multicam footage with dozens of short clips per minute, the per-minute pricing on Imagen Video’s pay-as-you-go plan makes the math work in your favor, and the $30 Starter Pack is cheaper still once you pass about 30 minutes of footage a month. If your timelines are longer, simpler shots, the same per-minute cost adds up fast against a tool you’d otherwise use for free.
If you already own DaVinci Resolve Studio or pay for Premiere Pro, try the built-in auto color match tools first. They won’t do frame-by-frame analysis the way a cloud service does, but they cost nothing extra and keep you working inside one timeline instead of round-tripping footage.
Final Cut Pro editors don’t get an AI shortcut from Apple, so the realistic choice is between learning Final Cut’s native color wheels properly or spending €49 once on KOLAR BASIS for more accurate math and a face mask tool. If you’re mid-project on BASIS 1.x, hold off updating to 2.0 until you’ve delivered, since it isn’t backwards compatible.
None of these tools replace a trained eye on the creative grade. What they change is how much of the correction pass you do by hand before you get to make the footage actually look like something.
Sources
- Fstoppers: Is AI Color Grading Finally Good Enough? Fstoppers Tests Imagen Video
- Imagen AI: Imagen Video product page
- Imagen Video Help Center: Imagen Video pricing plans
- Newsshooter: KOLAR BASIS Version 2.0 color grading plugin for Final Cut Pro
- KOLOR: BASIS – The Best Colour Grading Plugin For Final Cut Pro
- digitalfilms: KOLOR BASIS for FCP

