Last updated: 9 October 2026
Aura Focus Studio is an independent site on photography and videography software, gear and technique. This page explains who runs it, how its articles are made, and the standards it holds itself to.
Mission
To help photographers and filmmakers choose software and gear and get better results, with clear answers, honest limits and linked sources.
Ownership and funding
Aura Focus Studio is owned and run by OBY and is based in the Netherlands. It’s funded by advertising. No manufacturer, shop or software company pays for coverage or has any say over what we publish.
Who is behind it
The editor is OBY. The editor sets the rules the writing system follows, reviews every article, and corrects mistakes. Contact: hello@aurafocusstudio.com.
How articles are made
Articles on Aura Focus Studio are written with AI assistance and reviewed by a human editor. Here’s the process.
- Every day, the system reads public news from photography and video publications and news searches, and picks the next topic from a fixed rotation of software, gear, guide and technique articles.
- It researches the topic on the web, manufacturer pages and established photography outlets first, then writes the article using Claude, an AI model made by Anthropic.
- Automatic checks run before posting. An article that is too short, unfinished, or that talks about itself is not posted.
- The article is posted to the site.
- A human editor reviews every article, usually the next morning, corrects mistakes, and adds a dated note to any article that changes.
Read with care
AI writing gets facts wrong with total confidence, and specifications, software menus and prices change often. Human review can’t catch every error, and a mistake can stay up until the editor spots it or you tell us. Before you buy, check the manufacturer’s page and the current price.
What “not tested” means
We don’t handle, shoot with or measure the products we write about. We never write “we tested” or “in our testing”. We report what the manufacturer says and what named reviewers found, and we say whose finding it is. Where we recommend something, it is a pick for a stated use and budget based on specifications and published reviews, not a verdict from hands-on use.
Sources and attribution
Every article ends with a list of the sources it drew on, linked, with manufacturer and primary sources first. We credit the outlet that did the reporting.
Prices and numbers
We don’t quote shop prices. We give manufacturer prices at launch, or vendors’ published plan prices, and tell you to check the current price. The system is told never to invent a quote, a number, a specification or a product. We name the software version a menu path applies to.
Images
Header images credited to a manufacturer or organisation are official press pictures. Images credited to Wikimedia Commons are real, licensed photographs. Images marked “AI-generated image” are created with Google Gemini. They can look like photographs, but they are generated pictures of generic cameras, lenses and scenes, not of a specific product or person. Images credited to Pixabay are real stock photos.
Corrections
If you find an error, tell us through the contact page. Corrections are made the same day, with a dated note at the bottom of the article explaining what changed. We don’t quietly edit and pretend it never happened.
What we don’t do
- No sponsored articles dressed up as editorial.
- No paid links.
- No guest posts.
- No coverage in exchange for advertising.
- No fake reviews or claims of testing.